Your offer can be the difference between making a ton of sales and making nothing. Literally.
Your offer—or, more specifically, how compelling it is—will determine whether or not your target audience will gobble up what you are selling.
Before all else, though, there needs to be a starving crowd in your marketplace that desperately wants what you’re offering.
If there is no starving crowd that wants your offer, then you will make no money: No matter how good your product. No matter how many hours you slaved away creating it. No matter how talented the direct response marketers on your team…
