In order to improve your ecommerce conversions, you might need to take some risks. Here are three techniques that might seem foolish, but which could actually produce a massive improvement in your conversion rates.
1. Use a popup.
What’s the first word that comes to a user’s mind when they see a popup?
Hint: It often contains four letters, and is represented with symbols ($%#&)
“Popup” is synonymous with “annoying.” And you should avoid anything annoying on your website, right? Maybe not. Popups, annoying though they may be, can drastically improve your conversion rate.
Popups are successful for the same reason that they are annoying. They demand a response. Some people are going to get ticked off at your popup. That’s a risk you’ll have to take. The upside is that a ton more people will probably convert.
Here are some case studies.
- WPBeginner, a WordPress tutorial business increased their email subscription rate by 600% using a lightbox popup with exit-intent technology (OptinMonster).
- Matthew Woodward tested an opt-in popup and discovered that 1) user experience decreased, while 2) conversions increased by 44%.
- One blogger with an Etsy shop implemented a popup on her blog, and her subscription rate grew by 1,375%.
- Darren Rowse of ProBlogger grew his newsletter signup rate by 900% after adding a lightbox popup.
There’s a right way and a wrong way to do popups. Plus, there are a ton of different types of popups, each with dozens of different variations. Here are a few tips that will make your popups more successful:
Three Risky Ecommerce Techniques That Could Actually Increase Your Conversions
