It’s tough out there for a marketer. Digital content is at record volume, and hyper-informed consumers are better than ever at tuning your messages out. In this noisy world, smart marketers are recognizing the value of partnering with influencers to separate themselves from the pack and add much-needed punch to their messages.
In a May 2015 study by Schlesinger Associates for Augure, 84 percent of marketers expected to launch at least one campaign involving an influencer in the next 12 months. Respondents who had already done so were pleased with the results: 81 percent said influencer partnerships were an effective tactic…
