In the noisy, crowded jungle of modern marketing, dynamic content is the ultra-adaptive chameleon: It changes itself based on demographics or preferences of your subscribers. Dynamic content can be tricky to spot, because when done right, the recipient just thinks your brand is really good at personalizing content.
Moreover, because 56% of people unsubscribe from emails due to content that’s no longer relevant, personalized content is a modern marketer’s most time-saving and effective tool for keeping subscribers engaged.
Dynamic content takes personalization to a whole new level, allowing marketers to target individual subscribers with different content—all from a single email. Dynamic content is also incredibly diverse: Uses include inserting your subscribers’ name into subject lines and switching out images and full copy according to purchase history or interests…
Three Excellent Reasons for Adding Dynamic Content to Your Next Email
