Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation.
In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.
Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. “Search engine marketing” was coined as a discipline back in 2001.
Arguably some of these are just buzzwords for things that already existed. But most did feel like shifts, or changes in focus, that were new in digital marketing.
I have not yet come across anything quite the same for 2015.
