You keep trying to connect to your target audience, but nothing you do seems to be working. Sometimes, the problem may be with your presentation. Other times, there may be problems with your strategy.
Here are some common issues that brands experience when trying to connect with their target audience.
1. Emotions Evoked By Your Brand
There are a number of aspects associated with branding a product, but the most important reduce to emotions that your brand evokes. Whatever emotions your brand evokes will be transferred to other aspects of your company. Similarly, if your brand’s spokesperson evokes certain emotions, those will be transferred to your brand…
Three Big Reasons You Aren’t Connecting With Your Brand’s Audience
