PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I marvel at the flurry of new content-based agencies announced this week at the Cannes Lions International Festival of Creativity. We talk about their business models and ponder the challenges they are likely to face. We admire commercial real estate giant CBRE’s new print magazine, which has some solid strategy behind it. We close with a discussion of television, which seems to be enjoying a renaissance of late, despite many predictions of its demise. Rants and raves include the messy and confusing Cannes awards program and what content marketers can learn from a millionaire’s advice (no, really!). We wrap up the show with a #ThisOldMarketingexample from Tablespoon by General Mills…
This Week in Content Marketing: Who Didn’t Launch a Content Marketing Agency This Week?
