PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss research that suggests Facebook organic reach is dipping even more, and additional research that suggests influencer marketing is on the rise, but many marketers are still not approaching it correctly. We also ponder why many publishing companies are myopically focused on advertising and agree that the media model of the future will be all about selling products and services. After roasting The Wall Street Journal (again) for a misleading blog post, rants and raves include Emmy nods for content marketing and WSJ’s new website design. We wrap up the show with a #ThisOldMarketing example from Merrill Lynch…
This Week in Content Marketing: The New Media Model Will Include Selling Products
