PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I consider the implications of a new format for Google search results, which could eventually let any brand integrate a dedicated Twitter-like feed into them. We smell trouble. Next, we explain why The New York Times’ recent acquisition of HelloSociety is a big deal and agree with one author’s assessment that we’re in the midst of a social media engagement crisis. Finally, we ponder a Google evangelist’s decision to launch a newsletter and build an audience. Rants and raves include Dos Equis’ savvy Most Interesting Man in the World reboot, the future of news publishing, and human- versus bot-produced content. This week’s This Old Marketing example: Hydraulic Pressed Steel Company…
This Week in Content Marketing: Social Media Organic Content at Crisis Levels
