PNR: This Old Marketing withJOE PULIZZI
and Robert Rose can be found on bothiTunes and Stitcher.
In this week’s episode, Robert and I disagree with an article that claims social media marketing is dead, and we discuss what the problem really is. Next, we applaud an article about the growth of podcasting and share our thoughts on its importance as a content marketing opportunity. Our last news item is an article by me that declares that native advertising is NOT content marketing, something we’ve been saying for some time on this show. Rants and raves include the importance of creating engaging experiences (and what needs to happen internally to support such efforts) and an infographic that includes a seven-step process for effective content marketing, but doesn’t list strategy until step four. We wrap up the show with a #ThisOldMarketing example of the week from White Castle…
This Week in Content Marketing: Social Media Isn’t Dead, We’re Just Using It Wrong
