PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss CMI’s purchase of the U.K.-based Content Marketing Show and plans for redeploying it in a new format. Next, we ponder what’s really behind Verizon’s recent purchase of AOL and dissect why Spotify has decided to add videos and podcasts to its popular music service. Next, we turn our attention to two articles that claim to reveal the problems content marketers face – while offering no advice on how to solve them. Rants and raves include Purina’s stagnant puppy-care microsite and a fascinating perspective on customer experiences and content marketing. We wrap up the show with this week’s #ThisOldMarketing example from Fresh Fork Market Almanac…
This Week in Content Marketing: Publisher Cuts Lead to Content Opportunities for Brands
