PNR: This Old Marketing with Joe Pulizzi
and Robert Rose can be found on both iTunesand Stitcher.
In this week’s episode, Robert and I discuss the “advertising apocalypse” that’s become a critical issue for publishers – and why it’s an opportunity for brands. Next, we ponder the blurring line between journalists and content marketers and agree what should be done about authors who hijack the term “content marketing.” Finally, we lament the ad hoc state of content creation in many organizations today, and encourage marketers to focus on something else that will deliver greater value to their brands and customers. Rants and raves include the secret behind Nike’s YouTube success and Target’s clever response to a customer service troll. We wrap up the show with a #ThisOldMarketingexample from Aldus PageMaker…
This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
