PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this week’s post-Content Marketing World episode, Robert and I discuss how venture capital interest in content marketing continues to accelerate with over $1 billion invested to date. Next, we analyze the results of a new study that reveals that only 17% of content marketers have fully documented their customer journeys and explain why this isn’t necessarily a problem. Robert and I also debate the meaning behind BuzzFeed’s new deal with GroupM, and we love Uber’s plan to roll out a print magazine for its customers. Rants and raves include John Cleese’s mesmerizing creativity speech at Content Marketing World and the way in which Beth Comstock has transformed marketing at General Electric. This week’s #ThisOldMarketing example: The Story of Content: Rise of the New Marketing…
This Week in Content Marketing: Content Marketing Technology Investments Top $1 Billion
