PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher.
In this special Star Wars-themed episode, Robert and I discuss what will happen to Airbnb’s stillborn Pineapple magazine and what marketers can learn from its challenges. Ad blocking is forcing publishers to ask hard questions about the role of the user experience in digital advertising; we offer our predictions on how this war for the hearts and minds of consumers will play out. Has content marketing lost its way? Ann Handley thinks so, and she offers a prescription to get it back on track. Finally, we analyze the significant challenges publishers face today, and how they need to rethink their business models to survive. Rants and raves include our thoughts on the Publicis reorganization, and how a small, savvy ice-cream shop became the official ice cream of Star Wars. We wrap up the show with a #ThisOldMarketing example from Star Wars comic books…
This Week in Content Marketing: Content Marketing Strikes Back
