PSST: This post was written by Talia Wolf of Conversioner. You can see her speak at the Call to Action Conference in September – so get your early bird tickets now.
While we’d all like to think that we act based on reason and logic, the truth is that we have many cognitive biases that affect our decisions.
Back in 1974, psychologists Tversky and Kahneman were the first to theorize and research the anchoring effect: our tendency to rely too heavily on the first piece of information presented to us (the “anchor”) to make subsequent decisions.
Take the release of the original iPad for example. After Steve Jobs showed off the high-resolution screen and impressive features, he asked the audience how much they thought this “revolutionary” new device should cost…
This Cognitive Bias Will Help You Create More Persuasive Landing Pages
