As someone who writes about content marketing, I’ve always wanted to have the opportunity to pick Google’s brain. The data piling up from all all of our searches reveals so much about who we are and what we care about that most marketers would seriously consider giving up their champagne iPhones for good if it meant being able to peek behind the curtain.
Thankfully, none of us will have to make such sacrifices.
Google is very secretive about some details—its search algorithm is locked up tighter than Fort Knox—but for marketers, the company has been surprisingly forthcoming. Key to this outreach has been its publication Think with Google, launched in 2013, which covers some (keyword: some) of the most pressing content trends on the Internet…
Think With Google: How the Search Giant’s Online Mag Is Schooling Marketers