I’m staring at a blank page on my screen. There are several directions I could go with this piece of writing, and I’m not sure which will be most helpful to you:
- How to improve the conversion rate of your email marketing
- How to best understand and serve your customers
- How to split test your email marketing
I’m sure you face this dilemma as a copywriter or marketing manager as well:
- Which subject line will be most effective?
- How should you craft the headline?
- What body copy would be most helpful (and generate the most response) from customers?
So that’s what today’s MarketingExperiments Blog post will be about. Essentially, your product and offers likely have many elements of value, and there are many ways you can message that value, but what will work best with your potential customers?
The Writer’s Dilemma: How to know which marketing copy will really be most effective
