Landing pages are so effective for lead generation because they eliminate all of the distractions of a typical website — navigation, social sharing, and any links that do anything other than convert.
That’s why we never start a marketing campaign without a dedicated landing page. (And neither should you!)
But the unique talents of a landing page aren’t just useful for selling products or generating leads. That they stand alone from a larger website and are designed solely to draw attention to a single goal make them well-suited for all kinds of projects, both personal and professional…
