Looking to reach and influence customers through social media?
Just be sure your mission aligns with reality first.
A recent Wall Street Journal article, “Social Media Fail to Live Up to Early Marketing Hype” finally laid bare what I’ve been preaching for a while: social media marketing should not be a numbers game; it should be about being and creating authentic, real connections. This goes as much for brands as it does for individuals.
To excerpt some pieces of this article that resonated with me:
