“Mobile marketing isn’t magic. There’s a science to it.”
When you hear growth stories about startups scaling to billion dollar valuations in just a span of few years, you attribute their surreal growth to a lot of internal factors like platforms, market timing, etc. But the truth is that none of it would have been possible without an extremely well planned mobile marketing strategy.
In this article, we explore some of the most effective mobile marketing strategies used by widely popular travel apps like AirBnB, TripAdvisor, Priceline, Expedia and more. We explore the science behind the choices they made, and how those choices turned out to be great winners…
