Email marketing continues to be one of the cheapest and most effective ways to market businesses and brands of all sizes, yet marketers are still trying to crack the code and find the best recipe for their email marketing campaigns.
By the way, if you find it, please let me know.
What makes email marketing so interesting—and sometimes frustrating—is that marketers need to consistently change up the strategy to keep up with the changes, whether they be technology or their ever-changing customers.
With that said, the team at GetApp has worked up this infographic to try and help us all craft better email marketing campaigns, and it starts with mobile, as 67% of users use a mobile device to check their email. Another interesting stat here is that 46% of people unsubscribe from emails because they receive too many, so there’s definitely a fine line between hitting your target audience at the right time and just plain spamming your customers…
