“SEO is dead”.
I’ve seen those words written so many times that I’ve lost count.
Here’s the thing…
SEO is not dead, far from it in fact.
Then there are the comments flying round about how social media and content marketing are the new SEO.
Wrong.
The truth is that these are all just marketing channels that should sit within a strategic marketing plan. They are a means to an end, a way of achieving your business goals.
In this post we’ll talk through why forgetting SEO may just be the biggest mistake you ever make, how to make organic search work, how content marketing fits in and where things are headed.
Google changed the game and you need to adapt
Unless you’ve been living in a tree in Borneo you may have noticed that Google has been trying to make things more difficult for SEO’s for a long time.
It makes sense because their business depends on the accuracy of their results doesn’t it? Much of the time all SEO does is to manipulate their precious search results to suit those with the biggest budgets, SEO savvy brains or both – and Google doesn’t like that one bit.
But the important thing is this isn’t 2004 anymore and much has changed. If you keep using the same tactics that you did back then, you won’t get very far.
Actually the reality is somewhat more devastating because the consequences of getting things wrong are huge. A well monetised site getting torched can mean we are talking about having to let go of staff and even businesses closing.
You don’t want this to happen right? So you need to adapt and this where content marketing joins the party.
Over the years I’ve seen a large number SEO agencies transition into content marketing agencies, I’ve even been part of the same transition.
It’s a logical transition. There are transferrable skills and a metric driven mind-set that works well.
The Truth About SEO, Content Marketing And How They Fit Into Your Strategy
