In an age where social media and remote communication techniques remain Omni-potent, you would think that concepts such as event marketing are becoming less impactful. After all, it is far harder for brands to engage in emotive and spontaneous interaction with customers at pre-planned events, while this traditional style of marketing also delivers an ROI that is difficult to measure or quantify.
While the world of marketing may be constantly evolving, however, this does not mean that events cannot be used to leverage consumer interest and engage customers effectively. In fact, it can still play a pivotal role as part of an integrated marketing campaign, which capitalizes on an initial emotion connection with your customers and uses this as a platform to build meaningful relationships…
