The 2016 B2B Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs announced a new, lofty aim: to uncover what an effective content marketing program looks like. The results are clear: strategy and communication are the habits of highly effective B2B marketing organizations. But how are these habits executed?
In this post, I explore B2B marketers’ progress towards these highly effective habits, and offer a few tips to help you stay ahead of the pack in 2016…
