T.S. Eliot once said, “Immature poets imitate; mature poets steal.”
Ok I have a confession – I just stole that opening quote from a post by Austin Kleon, author of Steal Like an Artist. Kleon suggests that the best way to get better at what you do (in our case – content marketing) is to steal. To clarify, Kleon doesn’t mean plagiarize, but simply to observe, draw inspiration from, and emulate the people doing your craft well until you eventually evolve into your own, unique voice and style.
So, if you’re a content marketer looking to improve your craft, where do you start? Who should you emulate? How do you keep your finger on the pulse of the industry and remain in the loop on trending topics and industry insights?…
