Ask a hiring manager about the marketing team’s approach to brainstorming, and what he’ll tell you could be captured in this headline: “Brilliant, Cohesive Team Creates Amazing New Ideas to the Delight of Millions Everywhere – High Fives Ensue.”
But in reality, the vast majority of group brainstorm sessions fail to do anything but waste our time and our employers’ money. It’s not like we aren’t trying, since I suspect nearly all of you have led or joined such a meeting, but we keep ignoring the science and the data behind idea generation to establish a best practice for content marketingbrainstorming.
This is utterly bizarre. We live in an age when many marketers seek to remove all subjective thought behind their work, asking will-this-be-on-the-test-style questions about ideal word counts, whether humor converts to leads or how many images, exactly, should be used in a blog post. All that aside, brainstorm sessions are still somehow accepted as ephemeral. They’re worshipped from all sides as glorious, team-building discussions that yield all the answers we’ll ever need to transform our businesses forever.
The Sticky Note: A Stupid-Simple Approach to Better Content Marketing Brainstorms
