What are the key social media marketing trends to keep an eye on? According to this infographic from Morrison Foerster, one of the key areas of focus will be improving engagement, as the numbers show that while brands have continued to up their social media marketing spend, engagement with brands on most platforms has actually declined.
The findings underline the fact that many are still working out social media and how to put it best use – another element of the data visualization shows that 70% of the time that the biggest brands spend on Twitter consists of broadcasting without engagement, which totally ignores the ‘social’ element of the medium…
