“Alright Jim/Jane, you have five minutes. Don’t waste my time…”
*GULP* If put on the spot, could you impress someone with your social media campaign idea? While they may sympathize with the benefits of creative flair and imaginative campaigns, CMOs still have a board to satisfy who are demanding record-breaking results… and they were demanding them yesterday. You need to speak their language and present a campaign idea that will tick all the boxes.
The precise way you go about pitching an idea to your CMO, or other higher-up, will depend on both the company and your position within it. Keeping these key points in your head will give you a fighting chance of getting the green light for your golden idea.
1. Schedule A Meeting In Advance
CMOs (like most C-level professionals) are often time-poor. The last thing you want to do is pitch your brilliant campaign idea when they have to dash off somewhere else. Scheduling a meeting lets them know that you’re serious about what you’re pitching, and that your idea deserves more than just an email or an impromptu chat.
The Simple 10 Step Guide To Pitching Your Social Media Campaign To Your CMO
