Congratulations on that budget approval! It’s time to start hiring and building your marketing team.
While there are many moving parts when it comes to executing a high-growth marketing operation, the people on your team should be high on your list of priorities. No matter whatbrilliant strategies and technology you deploy, it is still the people that will most determine success or failure.
Once you figure out the structure of your team and the roles that you need to fill, then it comes down to creating an efficient process for finding and closing the right candidates.
I have seen a lot of processes fail and a lot succeed. There is no magic playbook that will fit every company, but below are five steps to hiring and three golden rules that I’ve found to work well in my experience of building high-performing teams.
