Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it.
Don’t measure ROI. Seriously, don’t. Only good things happen when you do.
According to the 2014 State of Inboundsurvey, marketers that measure ROI are 12X more likely to generate a greater return year-over-year than a lower return. In other words, simply the act of measuring ROI correlates with positive results.
The Secret to Destroying Your Marketing Career, In One Chart
