How do you create content that resonates with your audience? Columnist Rachel Lindteigen says it’s all about listening to your customers to know what they really need.
It seems like everyone is suddenly focused on content marketing — content, content, content — but many are producing content that their audience really doesn’t care about. How do you step in front of the rest and create content that matters to your customers?
Do you know who your customers are? You probably have a good idea of your target market and demographics, but do you know what they need? Do you know why they come to your website, visit your stores or interact with your brand on social media?
If not, it’s okay — sadly, you’re probably not alone. However, it’s time to make a change…
The Secret To A Winning Content Marketing Strategy? Just Ask.
