Sometimes looking through your social media statistics can reveal some fun surprises.
This was the case for us this month at Buffer.
I looked a little closer into the stats from all of our tweets, including all the amazing replies by our support heroes. There’s some amazing hidden virality to these tweets! And there’s a great opportunity here to delight your customers and further your brand’s reach at the same time…
The Secret Reach of Your Twitter Replies, Plus All Our Latest Stats and Strategies on Social Media