Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?
To find out, Dan Zarrella examined data in 2014 from nearly 1.5 million images posted by more than 500,000 users on Instagram.
Zarella analyzed various elements—including tags, captions, and visual characteristics—to see which correlated to higher than average likes per follower and comments per follower.
Some key findings from the analysis include the following:
The Science of Instagram: How to Get More Likes [Infographic]
