We all want our content to go viral. But virality is, by definition, not something that content creators can control. It is the action of a network of people. What a content creator can do, though, as the question: What kind of content tends to go viral? Look at the variables. Collect data. Create a hypothesis. Then test that hypothesis.
A hypothesis: Long, in-depth posts tend to go viral more than short ones.
The data:
Two University of Pennsylvania professors looked at the New York Times’ most emailed list and tried to determine why certain articles get emailed more than others. Check out the study here.…
