In a very short span of time, social media has rapidly risen to become the most important aspect of the marketing mix for any business of reasonable size, hands down. The influence of social media and the potential to impact your business for better or for worse is beyond dispute. In consequence of this fact, it is essential that you can master social media to ensure your business retains a strong online presence and an excellent reputation.
This does not necessarily mean that you should handle the task personally. In fact, that is usually not a good idea because firstly it is so easy to make a mistake (and the online community is very slow to forgive and forget even the most minor mistakes), and secondly because it is a waste of precious time that you should be investing into managing your business. The smarter way is to hire people who work for you specifically on that one task, either your own employees or an agency…
The Role of Social Media in Advancing Your Business Interests
