We just hired our first full-time PR person at Kapost. His name is Dan.
When we were hiring for the position, I remember cautiously warning each candidate we interviewed, “We’ve never really had an ‘official PR person’ on the team. Historically, it’s been our philosophy to avoid traditional marketing tactics.”
Our company is a firm believer in pure content marketing over traditional marketing. We always lumped “PR” in the “traditional marketing” bucket, so this hire broke our unadulterated code of content marketing ethics and forced us to answer this question: Are PR and content marketing mutually exclusive?
Really, many CMOs face this question when putting together marketing strategy and budgets. They believe they lack the time and resources to meet the demands of both content marketing and PR. After all, there are only so many hours in a week, and so many dollars for staffing.
They view the question as a singular choice. They ask: Should we produce content to fill our owned publishing outlets OR do we give our stories to the “news” for greater earned media?
It’s not an all-or-nothing decision. The best answer is a mixture of PR and content marketing.
