What is the secret to a perfect social media post? On Twitter, the most successful tweets can reach over750,000 retweets. Using Talkwalker’s social media analytics, we looked at a year’s worth of social messaging to determine what works best on Twitter and Facebook to get netizens to hit the share button.
What to Discuss on Facebook and Twitter
First, we found out that each platform has its preferred topics of discussion. On Facebook, the best performing posts on the network’s official pages dealt with food, jokes and television shows such as American Idol or the Ellen Degeneres Show, while on Twitter the favored topics were equality, celebrity gossip and current news. Another difference between the two networks was that including visual content was much more important on Facebook than on Twitter. Short videos perform especially well, as shown below:
