There is a mountain of content about all the benefits of content marketing, but a lack of content about any of the risks. Every company out there is telling us that we need content, but what happens when you’re not doing it right? Is it hurting your brand? In this article I point out some of the big risks with content marketing that are hurting many large brands today.
Messaging Mis-Alignment
If you are delivering core messages in a way that is not aligned it can create customer confusion, and lead customers to feeling misled. To mitigate that, it is important to align the messages being pushed out through all channels to leads and prospects with the support content channels.
