Baseball legend Yogi Berra once famously remarked:
“You’ve got to be very careful if you don’t know where you are going, because you might not get there.”
All snarkiness aside, Berra was on to something. One of the keys to success is first understanding what success looks like. This advice can apply to all areas of life and blogging is no exception.
Blogging can be an incredibly effective marketing tool, but you can’t simply start a blog and expect it to drive success. In fact, a lot of people who go about blogging have no real plan beyond just writing the posts and seeing what happens…
