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Most businesses — yes, even yours — go about marketing all wrong. I have been helping small business owners for many years (I define small businesses as $100,000 to $10,000,000 per year in revenue) and I constantly see businesses of all shapes and sizes make HUGE mistakes when it comes to their marketing.
The No. 1 mistake I see small business owners make is (drumroll please) blaming the medium when their marketing doesn’t work. In most cases, the medium takes all of the blame for the failure of the campaign. But blaming the medium is just amateurish…
