You’ve been pushing your idea out to the masses for months (maybe even years in some cases) of your X idea that’s going to solve Y, Z and maybe a few other things for your customers. Your product is developed and now available to the masses, things are going well from a growth perspective (albeit not at the level you are expecting). The search is on to answer the following question: “How come people aren’t as excited about our product as we are?”
You are a modern-day SaaS organization living with modern technology and doing your marketing the wrong way.
Inbound Marketing, first coined in 2005, has grown from being a “nice to have” to an “absolute need” for all types of organizations, especially within the SaaS landscape. With inbound marketing tools, your marketing efforts can be precisely tooled to your target audience, help them progress down your sales funnel and turn them into brand advocates for your organization over time…
The Quick Guide to an Effective SaaS Inbound Marketing Machine
