If you’re running a content marketing campaign, you likely have a large library of existing blog posts. Even if the traffic to these posts has dried up, the content still remains relevant.
How can you extract value from this older content?
Simple: by repurposing content.
Repurposing is the process where marketers repackage existing content to create new content types. This content can then be distributed on different platforms for added traffic and exposure.
Essentially, repurposing extends the lifetime value of your content manifold. It’s a crucial tactic in any marketer’s arsenal…
The Quick Fire Way to Repurpose Blog Posts for Content Marketing
