Imagine yourself scrolling through your Twitter feed. What is more likely to catch your attention? That’s right; a tweet with an image or video attached to it. Science shows that 65% to 85% of people define themselves as visual ‘learners’ meaning that they form perceptions more on what they see and less on what they read.
Apart from this, the attention span of people especially on social media is quite short. Marketers are realizing that visual stimuli and rich media perform much better in catching people’s attention. As a result, social media marketing has shifted towards a more visual approach and social media platforms have adjusted accordingly.
Facebook and Twitter have become a lot more visual with the rise of native video as an alternative way of producing social media content and images being dominant in social media posts. In addition, heavily visual platforms such as Instagram, Pinterest, Snapchat and Vine are growing faster than ever…
