What keeps you coming back to your favorite books, TV series or movies? A good story. Publishers and producers know this and have become masters at using the power of story to draw big audiences.
Today, businesses are relying less on buying audiences with paid ads in traditional mass media and are turning to marketing on social media. However, to be successful we must approach this new media with a different mindset.
In advertising marketers interrupt the story people want to see with brand promotions that pay for it. Yet, in social media marketers must create the content people want to see. Brands must interest the audience themselves by telling a good brand story. But what makes a good story?…
