In late March, the social media analysts at Buffer shared,“The Ideal Length of Everything Online, Backed by Research.” A few days ago, the folks at AdWeek turned all this data into a fun, easy-to-scan infographic that’s definitely worth hanging next to the desk of any social media manager. We’ve reposted the full infographic at the bottom of this blog post.
Optimizing Length of Content – The Highlights
Here are a few highlights from the AdWeek infographic:
- Tweets should be less than 100 characters
- Facebook posts should be less than 40 characters
- Paragraphs should be less than 55 characters (per line).
- URL domains should be less than 8 characters (and easy to remember with a “.com” extension)
- Most blog posts should take less than 3 minutes to read. Nearly all blog posts should take less than 6 minutes to read.
Is Optimized Length Really That Important?
Of course, marketing is one giant experiment that combines data, art, analytics, psychology, and a number of other subspecialties. Qualifying the perfect length of a piece of content only takes into account the data/analytics side of things.
