At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite interests.
It goes without saying that attention grabbing begins with a catchy headline (in fact, we tested three headlines for this article alone), but the real challenge is this: After getting the audience’s attention, how do you keep it?
Below is a headline test targeted at content publishers and digital marketers. It shows the relative increase in click-through rate compared to our original headline. Variations 2 and 3 were both statistically significantly better than the original, but not between each other, so we just chose the one we preferred…
