My last post covering the mechanics that underpin programmatic media provoked some interesting questions.
In particular, the following comment…
We’ve taken ‘programmatic’ to mean any channel where instructions are programmed in before being executed by a machine. This has led to us to buying Facebook
, LinkedIn and PPC as well as our core RTB.
I’m wondering if ‘content serving’ is promoting posts on Facebook
Content marketing
The quick answer is it can mean different things to different people. I tend to think of ‘content marketing’ with the same ambiguity many have applied to the term ‘marketing’ itself…
