SEO never went away. It’s as relevant today as when people first noticed that it was possible to create targeted marketing campaigns using search results. But the game has changed and some of the things you used to do to optimize your sites for search may no longer be as effective.
Here are some of the ways you can amp up your SEO game to be successful in today’s online marketplace.
Expand Your (Keyword) Vocabulary
Expand your SEO vocabulary by exploring other possible search terms people may be using to find what they need from the search engines. Are there new approaches and perspectives to your subject matter that are just now emerging? Or are there approaches and perspectives that you have not yet explored and considered? Now would also be a great time to review long tail keywords…