B2B marketers say A/B-testing is the most effective tactic for increasing conversion rates on website landing pages, according to a recent report from Conversion Mechanics and Ascend2 Research.
The report was based on data from a survey of 197 professionals working at B2B-focused companies.
Half of respondents say A/B-testing is one of the most effective methods for optimizing conversion rates on landing pages—the highest percentage of any tactic.
Segmentation/targeting is next (cited by 46% of respondents), followed by copy optimization (44%), responsive design (34%), and event-triggered emails (26%)…
