Paul McNulty, CEO of 3D Issue, the digital content platform, discusses the future of mobile marketing and how businesses can exploit the dominant industry trends
The highest quality marketing campaigns have a longevity that spans multiple years or even decades.
In the 1990s as the mobile phone industry boomed, Orange marketed itself with one of the most recognised phrases of all mobile network operators. For 20 years consumers were subjected to the tag-line, “the future’s bright, the future’s Orange,” up until the company merged with T-Mobile to become EE.
Although the industry protagonists have changed, the future of mobile marketing certainly looks bright…
